Gord Hotchkiss

Senior Vice President Mediative
   

 

The Psyche of Online Search

Online search has emerged as a remarkably insightful window into consumer intent. Called the “Database of Intentions” by John Battelle, query patterns provide a constantly shifting snapshot of what’s on our minds. This session will look at how we use Internet search, the neurological mechanisms employed, on-the-page information foraging patterns, the importance of the query and information that can be gleaned by marketers. Variations on this presentation have been done for IAB Canada and the Future of Advertising Project at Wharton.

Gord Hotchkiss

Senior Vice President Mediative

In understanding search and online user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.

In addition to being the CEO and co-founder of Enquiro (which was acquired on October 26, 2010 and is now part of a new company called Mediative), Gord is a past director and Chairman of SEMPO (The Search Marketing Professionals Organization), a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker. He also is the author of The BuyerSphere Project: How Business buys from Business in a Digital Marketplace.

 

Esc Key to close