Adapting research methodologies for a digital world
Keeping up with the needs of marketers is a real challenge for market researchers. Many marketers are turning to less traditional methods to listen to their customers. While these methods are fast and meet the changing demands of marketers, they may not be based on any scientific methods that a researcher can stand behind as statistically relevant and credible. This presentation will show how researchers can adapt their approaches and methodologies using digital and social networking tools and technologies without compromising the integrity or scientific method of their research and still meet the marketers’ needs. Adam will demonstrate how some of these available tools can be used to collect qualitative and quantitative data, either live or not.
Adam Froman is an award-winning entrepreneur and one of the pioneers in the interactive industry in Canada. As C.E.O. of Delvinia, a Toronto-based digital strategy and customer experience design firm, Adam and his team deliver effective solutions to clients in the financial, government, media, education and cultural sectors.
Spearheading Delvinia’s unique blend of research and interactive expertise, Adam has worked with clients like RBC Royal Bank, Microsoft and Rogers to help them understand and improve the ways customers experience and use online, mobile and other new digital technologies.
Adam continues to invest in Delvinia’s growth and innovation through profitable new businesses and service lines. As a means to gain customer insight capabilities, he created the AskingCanadians™ online consumer research panel of 160,000 Canadians, which Delvinia uses to acquire customer intelligence to fuel its innovative strategy and design teams.
Prior to founding Delvinia in 1998, Adam worked at Braxton Associates, the strategy consulting division of Deloitte Consulting, where he developed convergence and Internet strategies for international telecommunications and media clients.Adam is a member of the Canadian Marketing Association (CMA) and the Market Research and Intelligence Association (MRIA). Adam is Director of the Research Agency Council for the MRIA, is Founder and Chair of the Canadian Digital Media Awards, is a member of the Advisory Board for NextMedia and sits on the Board of Directors of the Canadian Opera Company.
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