Innovation Through Mobile Research – A Real World Look At Your Opportunities
Mobile research is alive globally, delivering new and surprising insights to those who are willing to experiment. Expanding our ability to track thoughts, movement and behaviors in real-time, mobile research enables point of experience engagement like never before. While current penetration and incidence of Smartphones concerns methodologists, impressive growth of Smartphone adoption is exciting research visionaries. After all 1 in 4 subscribers are Smartphone users, with Canada projected to reach 50% penetration in 2014. The presentation will highlight a range of case studies as a backdrop for discussing best practices for mobile research design, maintaining participation, incentives, privacy & ethics.
Vice President, Business Development, Techneos Systems Inc.
Sean specializes in implementing technology-driven research solutions for global research organizations and brands. With recent and upcoming talks for the MRIA, MRA, CASRO, The Canadian Evaluation Society, the IIR, the UK’s Mobile Research Conference, ESOMAR and more, he is one of the Market Research Industry’s leading experts on the topic of App-based mobile research.
Sean is a past President of the BC Chapter of the MRIA, the inaugural recipient of the MRIA Award of Distinction, and was selected in 2010 receive the Next Gen Market Research Award for Disruptive Innovation in Market Research for work in Mobile Digital Ethnography.
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