Jesse Caesar

Research Director, Firefly Millward Brown
   

 

Language of Love: Rules of Engagement for Brands in Social Media

Social media has garnered enormous appeal with people the world over, making it extremely enticing to marketers and brands. Companies around the world see its importance, relevance, and popularity as well as its potential to impact marketing. However, companies are struggling in the space, and much of the current wisdom and knowledge on social media comes from people within the industry such as social media agencies and other practitioners in the medium.

We felt that it would be valuable to add the user perspective to the base of knowledge on social media as well, especially since we have not seen much from the consumer and market research community on the topic. In addition, we thought it was important to assess things from a global point of view – looking at social media across countries, borders and cultures

Jesse Caesar

Research Director, Firefly Millward Brown

As the host of a live comedy show, Jesse has what it takes to fire up a crowd. He applies his skills of engagement and acute sensitivity to others on both sides of the two-way mirror. Jesse connects consumer thinking and behavior to marketing solutions; leveraging new media and ethnographic techniques for deep consumer immersion. He has a rich background in media, creative development, and branding.

While at MediaCom, Dean:NYC, and Siegel+Gale, he managed and developed strategy for first-in-category clients such as Staples, Olive Garden, and international firm Sama Dubai. As a freelance brand consultant and copywriter, Jesse specialized in online-based tech support and apparel companies. Since beginning his qualitative research career he has worked with clients who represent a broad spectrum of industries, mining valuable insights within the digital, beverage, b2b, and home appliance categories.

Jesse has extensive experience in the technology realm, conducting research for a range of clients that include Lenovo, Haier, Walmart.com, Barclaycard, Future of Privacy Forum, and Newspaper National Network. He has delivered actionable insights to guide retail and communication strategy, identity and product development, site architecture, and usability. Jesse also led Firefly’s pioneering global social media study (which you can preview on our website).

Jesse graduated from UC Berkeley with degrees in Psychology and Anthropology.

 

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